Wednesday, January 30, 2019

Parisian neighborhood

The French cosmetic giant L'Oréal has just opened the Parisian neighborhood of Saint Ouen, the largest hair research center in the world. The opening of this center has involved an investment of 100 million euros. SINC has visited these facilities Princess Hair, which are a laboratory mix with the latest technology and immense beauty salon.

In this new center 400 scientists work, from physicists, chemists and opticians to experts in materials science, metrologists, statisticians and mathematicians. Another hundred workers are hairdressers and stylists who are responsible for testing with volunteers of different nationalities, races and ages the latest formulations of shampoos, conditioners, fixing products, coloring and combing, and collecting their impressions.

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